<p><strong>IPRONA has secured non-GMO certification for its entire Craft&reg; line of fruit extracts, positioning it to help brands appeal to the large number of consumers who are opposed to genetically modified products.</strong></p>

<p>Multiple consumer surveys going back decades have revealed widespread scepticism about genetically modified organisms (GMO) in Europe and the rest of the world. One recent survey found only 25% of people in the UK are willing to purchase fresh fruit produced with biotechnology.&sup1;</p>

<p>Another global survey run by the Pew Research Center found <strong>48% of consumers, across 20 countries, think genetically modified foods are unsafe to eat</strong>.&sup2; In Poland and France, respectively 67% and 54% of people said the foods are unsafe. Across the entire study, only 13% of people said genetically modified foods are safe to eat. In France, just 8% of consumers said the foods are safe to eat.</p>

<p>The extensive evidence that only a fraction of consumers are comfortable buying genetically modified products means <strong>brands that use GMOs in their products risk severely limiting their sales</strong>. Recognising that, IPRONA has worked to get non-GMO certification for its portfolio of premium fruit extracts.</p>

<p>IPRONA has now secured certification for <strong>ElderCraft&reg;</strong>, <strong>CherryCraft&reg;</strong>, <strong>CurrantCraft&reg;</strong> and <strong>AroniaCraft&reg;</strong>, its branded line of products that feature standardised and functional polyphenol extracts from elderberry, sour cherries, black currants and aronia. The natural, health-promoting ingredients are suitable for use in food supplements, over-the-counter products, functional foods and beverages.</p>

<p>IPRONA&rsquo;s ability to guarantee that its extracts are free from GMOs is supported by its <strong>fully controlled and traceable European supply chain</strong>. To make <strong>ElderCraft&reg;</strong>, the company sources black elderberries from a farming cooperative in Austria. IPRONA has built a <strong>strong relationship with the farmers</strong> and its control of all steps in the supply chain, including storage and pre-processing, ensures precise traceability.&nbsp;</p>

<p>GMOs are organisms whose genetic makeup has been modified using genetic engineering or transgenic technology to create something that does not occur in nature or via traditional cross-breeding methods. Genetic modification now affects many crops, such as corn, potato and soy, that go into products people consume every day.</p>

<p><strong>References</strong><br />
1.&nbsp;&nbsp; &nbsp;Heng, Y., Yoon, S. &amp; House, L. Explore Consumers&rsquo; Willingness to Purchase Biotechnology Produced Fruit: An International Study. Sustain. Sci. Pract. Policy 13, 12882 (2021).<br />
2.&nbsp;&nbsp; &nbsp;Kennedy, B. &amp; Thigpen, C. L. Many publics around world doubt safety of genetically modified foods. Pew Research Center https://www.pewresearch.org/fact-tank/2020/11/11/many-publics-around-world-doubt-safety-of-genetically-modified-foods/ (2020).</p>

<p>For further information about our Craft product line, please don&rsquo;t hesitate to <a href="mailto:healthandnutrition@iprona.com?subject=Maltodextrin-free%20extracts">contact us</a>.</p>
