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<p>Tennis, anyone? Or for that matter, jogging, football, mountaineering, or any other active pursuit. Hydration is key, and sports drinks pair needed hydration with <strong>vitamins, minerals and a quick hit of energy</strong>. Athletes and millennials are expanding this market, possibly linked to sports drinks&rsquo; lower calorie counts versus traditional soft drinks (because of the use of sugar alternatives such as stevia or a mixture of glucose, fructose and sucrose). At IPRONA we also seek to optimize the drink&rsquo;s&nbsp;<strong>isotonic&nbsp;value</strong>, also known as the osmotic pressure level, to maximize quick absorption for a high-speed energy boost.</p>
