<p><strong>ElderCraft&reg;</strong> is a premium European elderberry extract from the Haschberg variety of <em>Sambucus nigra</em>, L., standardized to anthocyanin and polyphenols. The new brand represents IPRONA&rsquo;s commitment to a European supply chain, traceability and clinically tested efficacy.</p>

<p>At its heart of the <strong>ElderCraft&reg;</strong> brand family is IPT (<a href="https://www.eldercraft.info/en/technology-certifications"><font color="#0066cc">IPRONA Polyphenol Technology</font></a>), the company&rsquo;s unique solvent-free separation, concentration and enrichment process. It uses specially designed membranes to separate the molecules in the pressed fruit juice into streams according to their size.</p>

<p>This allows the preservation of nutrients with High Molecular Weight Fraction (including polyphenols, polysaccharides and anthocyanins) while removing undesirable ingredients. By comparison with alternatives extracted using ethanol, <strong>ElderCraft&reg;</strong> is very low in chlorides and other minerals unwanted in finished products.</p>

<p>The efficacy of polyphenol extracts depends on synergy between polyphenols and High Molecular Weight Fraction. IPT is the only technology that guarantees that both are maintained throughout the extraction and standardization processes. It maintains the whole food matrix, preserving the original taste, flavor and aroma profile of the fruit.</p>

<p><strong>ElderCraft&reg;, </strong>which will be launched at Vitafoods Europe 2019, can be used in dietary supplements, OTC products, functional foods, cosmetic products and pharmaceutical formulations. The <strong>ElderCraft&reg; </strong>brand name can be used on ingredient lists, or as a seal on the finished pack. However, to guarantee the highest possible quality for customers, finished products displaying the <strong>ElderCraft&reg;</strong> name must be approved by IPRONA.</p>

<p>Read more:&nbsp;<a href="https://www.eldercraft.info/en"><font color="#0066cc">https://www.eldercraft.info/en</font></a></p>
